Up & Comming September 6, 2020

The McAllen Monitor Newspaper

There will be a writeup in Sunday's edition of Emma González and her new book, Little Joe - ¡No Llores Chingón!


June 2, 2020

Little Joe Y La Familia

Millions have heard of Little Joe Y La Familia, a famous Mexican American (Chicano) singer. After sixty years of fame, he still loves his fans and music that blended his DNA with his neighborhood culture to create his unique American sound.  He attributes his success to his brother Jesse who died too young in a car accident. Jesse strongly believed that Joe could become huge in music and his memory inspires Joe still. His story is historic in nature in that violent circumstances forced his grandparents to flee to Texas from their homes in Mexico during the Mexican Revolution, bringing them to humble new beginnings in this country. He credits his roots for the foundation of “LaFamilia.”  A musician, responsible family man, an activist for the common good of “la gente,” and most of all, the young Hispanic cotton picker who “made it big,” an inspiration to the blended culture that is America.


Press Release

Edinburg, Texas:   Two Cotton Pickers, LLC connect in a joint effort with Little Joe Y La Familia Enterprises and County Rd 34 Publishings to present the biographical history of Little Joe’s life and career titled:

Little Joe No Llore, Chingón!

An American Story: The Life of Little Joe

Little Joe is a stunning example of the American Dream. His paternal side literally fled just ahead of the Mexican Revolution confiscating their ranch. They escaped with what they could carry, coming to the United States with nothing. The family picked cotton, worked in the mines, played music and anything else to support the family. His maternal side had to leave before bandits took over their town.

From an early age, Joe picked cotton and picked his guitar. He soon realized the guitar would help support his family better and give him such joy. He learned from many musicians to make his compositions more diverse and uniquely his.

His main motivation was his brother, Jesse, who died too young and had so much faith in Joe and the “Family”. Joe still dedicates his music as well as his success to the memory of Jesse.

His fame increased his influence. His sense of responsibility extended from his immediate family, his audiences, to Hispanics, to the poor in general. Many products and political candidates sought to utilize Joe’s connection to the Hispanic population. He was careful with what his name was linked. His crusade against Diabetes stemmed from the loss of a friend to that disease as well as it being a large threat to Hispanics. Joe has always supported educational efforts as he knows education is the way out of poverty. And though he is away from poverty himself, he remains humble and appreciative for his fame.

Little Joe selected his biographer, Emma González, International Award Winning Author from Edinburg, Texas.

“After reading her book, Field Mice: Memoirs of A Migrant Child, I realized how similar our lives were as migrant children. She understood my story and would tell it just like I wanted it told,” Little Joe stated.

You will be inspired when you read about Joe’s life in Little Joe ¡NO LLORE, CHINGÓN! An American Story: The Life of Little Joe.

Available soon on Amazon.com & ljlafamilia@aol.com   Coming soon Spanish version.



Street Talk Magazine

Here is an article by Ramon Hernandez in Street Talk Magazine.



From The Museum of South Texas History,  May 5, 2019

Sunday Speaker Series: Field Mice-Memoirs of a Migrant Child

Click here to read more


From River City Attractions, May 30, 2018

International Award-Winning Author to Speak at LULAC Convention

Click here to view more


From The Julesburg Advocate, July 27, 2017

Click here to read more


From The Monitor, Sept. 1, 2017

‘Field Mice: Memoirs of a Migrant Child’ author receives accolades

Click here to view more